40% of all Google searches are for Local products and services
The Internet is dominating the way that people find local businesses and is taking over as the most important way to promote your business. If you utilize it now, your business will not only survive, it will surpass others even in the most difficult times. All of the data mentioned below should tell you everything you need to know, and given that local search has only become truly popular in the last few years; it is likely to grow even more in the future.
Is Yellow Pages slowly losing it’s effectiveness? There’s a reason.
People are moving away from Yellow Pages and going to the Internet for their local searches. Google, Yahoo and Bing are fast and they get more information when they are reviewing businesses. They get a more comfortable feeling when making a buying decision.
The Facts:
- 75% of ALL people use search engines on a regular basis.
- 56% of the people using a search engine do it every single day.
- 40% of ALL search engine searches are for LOCAL businesses and services.
- 54% of people regularly use the Internet instead of the phone book to find local services
- 92% of all local service searches will eventually convert into a sale
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